What is conversion rate optimization (CRO)?
CRO is the process of increasing the percentage of website visitors who complete a desired action—like making a purchase, filling out a form, or signing up for a newsletter—by improving website design, copy, and user experience.
Related FAQs
What are some quick ways to improve conversions?
Some effective tactics include: simplifying forms, using clear call-to-action buttons, improving page load speed, adding social proof (testimonials, reviews), and optimizing for mobile users.
How do I know if my site needs conversion optimization?
If you’re getting traffic but few leads or sales, or if users are dropping off at critical points (like checkout), it’s a strong sign your site could benefit from CRO.