Lee Rudin and Josh Konigsberg on Scaling Law Firms with Sound Digital Marketing

JUPITER, Florida — In Episode 31 of the AGM Attorney Podcast, hosted by Law Firm Marketing Pros Co-Founder Josh Konigsberg, welcomes back returning guest Lee Rudin, Founder of Rudin Law, one of Louisiana’s fastest-rising personal injury firms.

Fresh off the firm’s two-year anniversary and a major new office purchase, Rudin joins Josh for a candid, high-impact conversation about growth strategy, digital marketing realities, operational scaling, client experience, referral velocity, and the challenges of competing in a crowded PI landscape increasingly influenced by private equity and national brands.

Rudin, recognized as a Louisiana Super Lawyer Rising Star for six consecutive years, pulls back the curtain on the real dynamics of building a PI firm “the right way,” and how genuine service, disciplined marketing, and relentless client focus have driven over 15 monthly referral cases without paid campaigns.

In this episode of the Aggressive Growth-Minded Attorney Podcast, Rudin and Konigsberg discuss:

• How organic referral momentum becomes a firm’s most scalable acquisition engine
• Why some “tried-and-true” marketing channels work in one market but fail in another
• The operational impact of rapid growth, team expansion, and purchasing a new office
• Navigating charlatans, vendor misrepresentations, and holding partners accountable
• How Rudin structures intake and client development teams for maximum conversion
• The expanding role of Google reviews and reputation as “the new online currency”
• Concerns about private equity and non-lawyer ownership, and how small firms can compete
• Using video testimonials and Meta platforms to amplify credibility and social proof

Since launching Rudin Law in 2023, Lee Rudin has focused on building a firm rooted in bold advocacy and exceptional client service. Over the past two years, he has refined a model that balances organic growth with strategic scaling, relying heavily on client referrals as the backbone of sustainable expansion: “The very nature of helping people the right way creates this spider-web effect. We had fifteen straight referrals in one month. That’s with no marketing spend, just based on results and relationships. That’s how you scale.” This approach underscores the importance of doing right by clients and letting quality work drive visibility.

Lee also emphasizes the critical role of thoughtful leadership in law firm growth. From hiring specialists in litigation and case management to optimizing internal workflows, Rudin has learned that scaling a team effectively requires both careful planning and flexibility. “When you plan right as you are scaling and add the right people to your team before you need them, you can then execute because you have a specialist that knows which levers to pull. Better to have them when you don’t need to rely on them yet than to not have them and be scrambling.” His insights highlight that operational decisions like staffing and office expansion must align with long-term goals without compromising client service.

In addition to operational excellence, Rudin is deliberate about leveraging digital strategies to amplify his firm’s reach. He discusses the evolving digital landscape, including Google reviews, Meta advertising, and video testimonials, and how these tools complement traditional referral channels: “One thing that you guys stressed, and it makes total sense to me, is to get those Google reviews. I do it on Facebook, too. Just ask, and if they’re happy, they can leave a review in five minutes.” This dual focus on reputation and measurable marketing illustrates a proactive approach to client acquisition in a competitive environment.

Rudin reflects candidly on the challenges of navigating the personal injury industry, including dealing with underperforming vendors, overcoming market saturation, and facing large national competitors. By focusing on relationships, brand building, and strategic growth, he demonstrates how a smaller firm can compete effectively with much larger organizations.

Finally, Lee shares lessons learned from both successes and setbacks, emphasizing perseverance, experimentation, and calculated risk-taking. He encourages attorneys to balance optimism with realism, test marketing channels thoughtfully, and remain committed to high-quality case resolutions for clients. The episode closes with practical takeaways for attorneys looking to scale their firms without sacrificing service or integrity.

Regarding appearing on the AGM Attorney Podcast, Lee Rudin added, “I always enjoy these conversations with Josh because they’re real. This podcast gives attorneys practical insight, not fluff. I’m grateful for the chance to share what we’re learning as we grow RUDIN LAW.”

To hear more insights from Rudin and Konigsberg, watch or listen to the full episode below.

About Law Firm Marketing Pros

At Law Firm Marketing Pros, our vision is to help improve the way law firms market their services. Our mission is to educate, serve, and provide our clients with the most cutting-edge, efficient, and cost-effective online marketing tools available to increase their revenues and profits and exceed their goals.

Learn more about us on Facebook, LinkedIn, X, Instagram, and TikTok, and subscribe to our YouTube channel, Spotify, Amazon Music, and iHeart Radio Channels.

Please feel free to contact josh@lawfirmmarketingpros.com with any questions about Law Firm Marketing Pros.

Law Firm Marketing Pros
250 S. Central Blvd, Suite 100-A
Jupiter, FL 33458
(561) 948-5001

https://lawfirmmarketingpros.com/

About Lee Rudin

For over a dozen years, Lee Rudin has been delivering results for clients who come to him with their “hair on fire”. At RUDIN LAW, we know that if you must call a lawyer, it’s because something bad has been done to you — or by you. Lee’s years of practice have exposed him to a wide array of different legal issues and he applies this broad knowledge base to tackle unique problems in creative ways with YOU, the client, in mind.

At RUDIN LAW, we believe that the best solutions come from thinking outside the box. That’s why we take a client-centric approach to every case, working with you to understand your unique situation and goals. Our approach is built on a foundation of broad legal knowledge, honed over years of practice. This knowledge allows us to approach your case from multiple angles, finding innovative solutions that others may overlook.

https://www.getrude.com/