The Power of Branding in Law: Lessons from the Patent Professor
Behind the Bench Podcast | Ep. 8

The podcast of Episode 8 for “Behind the Bench Podcast” featuring John Rizvi, also known as the Patent Professor®. The conversation begins with Josh Konigsberg introducing John Rizvi and quickly delves into Rizvi’s extensive experience and background as a patent attorney, including his work as an adjunct professor of patent law and the origin of his nickname. Rizvi shares his journey from being an engineer fascinated by the patent process to becoming a prominent patent attorney. He discusses the significance of branding for law firms, the impact of technology on legal practice, and the importance of protecting intellectual property. Rizvi also recounts inspiring stories of his clients’ inventions that have had significant impacts, emphasizing the transformative power of individual inventors and the importance of providing them with top-tier legal support. The transcript covers various aspects of intellectual property law, entrepreneurship, and the strategic branding of law firms to stand out in a competitive market.