From Blogs to Clients: Written Content Strategy for Attorneys — Behind the Bench Podcast | Ep. 22

In this episode of the Behind the Bench Podcast, host Josh Konigsberg sits down with Daria DiGiovanni, Content Manager at Law Firm Marketing Pros, to explore how law firms can use written content to rank on Google, build trust, and generate qualified leads.

With nearly 30 years of writing experience, Daria breaks down the exact strategies her team uses to create blogs, press releases, and web content that follow SEO best practices and meet legal advertising compliance. She explains the difference between Standard and SuperBlogs, the role of focus and cluster keywords, and why performance reports matter.

Whether you’re an attorney looking to improve your search visibility or keep your content compliant, this episode offers a clear look at how strategic blogs, press releases, and keyword planning can help you attract more qualified leads online.