7 Must-Know Principles of Building a Successful Law Firm
Behind the Bench Podcast | Ep. 6

The “Behind the Bench” podcast episode with Brana Williams, recorded on September 29, 2023, offers a comprehensive insight into Brana Williams’ journey and expertise. Williams, a native of South Carolina and the first in her family to attend law school shares her professional journey, which began with a diverse legal practice before specializing in family law. She highlights the challenges and learnings from her career, emphasizing the business aspect of running a law firm, which is often overlooked in traditional legal education.

This episode delves into the importance of niche specialization, discussing the significant growth Williams experienced after focusing on family law. It touches upon the unique challenges small law firms and solo practitioners face, particularly in client intake, marketing, and financial management. Williams and co-founder Greg McCollum created Prosper Law, a coaching program to guide lawyers in managing their practices more effectively as businesses.

Throughout the interview, Williams stresses that lawyers must be adept in law and business management. She discusses the critical aspects of running a law firm, such as understanding finances, marketing, client relations, and staff management. This episode is particularly insightful for legal professionals looking to grow their practice and navigate the business challenges of the legal industry. Williams’ journey from starting her firm to achieving considerable success offers valuable lessons and inspiration for lawyers aiming to thrive in their careers.