Sales Strategies that Convert: Lessons for Lawyers | Ep. 15

In this episode of the “Behind the Bench” podcast, Josh Konigsberg, Partner & Co-Founder of Law Firm Marketing Pros, sits down with Glenn Poulos, the Co-founder, Vice President, and General Manager of Gap Wireless Inc., and author of *Never Sit in the Lobby: 57 Winning Sales Factors to Grow a Business and Build a Career Selling*. Poulos shares his insights on how lawyers can enhance client interactions and increase their success in retaining clients.

Poulos emphasizes the importance of face-to-face rapport, whether in person or via Zoom and explains the concept of the “tenacious takeaway,” a powerful sales technique that can be used to re-engage potential clients who may seem disinterested. He also advises lawyers always to have something in their hand and something in their mind when meeting clients, reinforcing the significance of being prepared and proactive.

Tune in to learn more about how these sales strategies can be adapted to the legal field, helping lawyers build stronger relationships and drive business growth.