Lessons from an Association Executive Director on Law Firm Culture, Marketing, and Profitability — AGM Attorney Podcast | Ep. 26

In this episode of the AGM Attorney Podcast, host Josh Konigsberg welcomes Mairim Zalez, Regional Partnership Director at Law Firm Marketing Pros and Executive Director of the Treasure Coast Justice Association. With nearly a decade of legal operations experience in personal injury and criminal defense, Mairim shares the hard lessons, patterns, and opportunities she’s uncovered from deep inside the workings of law firms.

From rebuilding pre-litigation departments and auditing case systems to helping firm owners confront outdated processes, Mairim explains where growth stalls—and how to fix it. She also discusses what separates stagnant firms from scalable ones, the real reason most attorneys hesitate to invest in digital marketing, and why firm culture and communication often matter more than credentials.

Whether you’re building a small team or managing a well-established practice, this episode offers practical insights into what it takes to create systems that drive revenue, increase retention, and stay competitive in today’s legal landscape.